About Us

Our clients have been sending Christmas stickers to their clients since 2011 but they wanted much more. In about 1988, we introduced corporate Christmas cards into our range of products and from there it has just skyrocketed.

The sale of Christmas cards for business has increased to the extent that about 50% of our business now comes from corporate Christmas cards. In fact, we now specialize in personalized Christmas cards for business.

Then, in 1998, we introduced birthday cards into our range. We have now become one of the very few companies in Australia that specialists in corporate birthday cards. We have birthday cards for business. They are entirely different from birthday cards you would send your spouse or a family member. These birthday cards can be personalized and the outer designs are most suitable for Australian businesses.

The main reason you should send your clients personalized birthday cards is because it is profitable to do so. The only way you can grow your business is to a make a profit from your current clients. From this profit, you can fund customer acquisition.

Birthday cards are actually more effective than Christmas cards because they are unexpected and the recipient knows that they are the only person receiving this birthday card. To make a profit, you have to keep your current clients. This is what our business is all about… helping you keep your current clients.

If you subscribe to our free newsletter, SmallBizTips, then you will know that we focus heavily on marketing which really boils down to two things… keeping your current clients and getting more profitable clients.

You should contact your clients multiple times a year… 50 contacts is not excessive provided you have a reason for contacting your clients. Not all of these contacts should be selling contacts. Sometimes, you simply contact your clients just to say thank you or happy birthday.

The best time to thank your clients is on their birthday. It is their special day and they like to be remembered. The second best time to recognize your clients is Christmas. Apart from doing nothing at Christmas time, the worst thing you can do is send a bulk email. Did you know that less than 20% of bulk emails get opened?

When choosing a birthday card, it is great if you can include a new design. This is why we do new designs every year. You need to think about who you are sending the birthday card to and where it is coming from. This is why our range of birthday cards for business is quite large. There are at least 20 designs... many of them are just right for your business.